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  • 首页 >轮毂预警平台 > 预警动态与通知 > 新闻内容

    金华市轮毂行业外贸预警简报(第五期)
    日期:2014-1-7 9:34:28 来源:预警点办公室

     金华市轮毂行业外贸预警简报

    第五期

     

    金华市轮毂行业对外贸易预警示范点编印             2013年9月24日

                     目           录

       1、我国汽车轮毂产业发展须加强自主开发

       2、2013年中国汽车轮毂行业进入壁垒分析

    我国汽车轮毂产业发展须加强自主开发

        我国的汽车产业自主开发较差,与汽车产业强国的差距很大,不及美、德、韩国和日本的一半,中国汽车品牌缺失现象严重。自主开发能力的缺失己直接威胁到汽车产业的健康发展。所以汽车轮毅生产企业必须加强自主开发。

        一、自主研发离不开国家政策资金支持长期以来,我国汽车工业投资重点放在整车能力的扩张上,零部件投资不足,2007年的加息以及原材料的上涨使汽车轮毅生产企业更是雪上加霜,很汽车轮毅生产企业因为资金不足所以没有能力投资研发,这样技术就会更加落后,而落后的产品面对世界巨头的竞争就更没有竞争优势,如此形成一个恶性循环很不利于自主研发的实施。

        汽车轮毅生产企业作为汽车产业的配套产业,在起步阶段一般都需要政策的扶植,如19世纪50年代初的时候,日本的零部件企业和我国目前的状况很接近,大企业少,中小企业多,日本政府认识到这种局面将来肯定会成为汽车工业发展的障碍,于是制定了《整形特定工业临时措施法》,用开发银行的低息(年息6.5%)贷款,支援零部件企业,实现设备和技术的现代化,之后又实行了第二次机振法第三次机振法对零部件企业进行了广泛的技术引进,开拓技术领域,经过40多年的努力,使日本企业零部件工业赶上和超过欧美发达国家的零部件,而且还实现了大量出口。可见,汽车轮毅生产企业的发展离不开政府的支持。

     

        二、政府应帮助整合汽车行业技术管理人才一方面,政府可以将掌握了外方管理经验的技术和管理人员引入本土汽车轮毅生产企业,使其经过合资吸收和积累起来的知识和经验能够转移到自主开发企业中来;另一方面,由于现代汽车轮毅生产技术涉及多个领域、多门学科,非一个企业所为,政府可以将分散于企业、高校、科研单位的人才有效组织起来,共同提高自主研发能力。

     

    2013年中国汽车轮毂行业进入壁垒分析

         1、技术障碍

        汽车轮毂产品技术含量高,对产品的设计、制造、检测等各个环节要求都很高。汽车轮毂技术还有待进一步突破发展,我国企业想进入汽车轮毂领域首先必须突破这一技术难题。

         2、资金障碍

         汽车轮毂不仅技术含量较高,同时规模经济效应明显,因此对新进入者的投资规模要求较大,进入门槛较高。同时,由于产品主要生产、检测设备专用性较强,退出成本也较高。

         3、品牌障碍

         品牌是影响产品市场占有率的重要因素,好的品牌具有巨大的影响力,会影响采购商和消费者的选择。但品牌获得认同需要长时间巨大的投入,新进企业的品牌很难在短时间获得认同,一般都要依靠贴牌方式发展。购买者通常对汽车轮毂产品质量、品牌等要求较高,因此对新进入者的品牌障碍也较大。

     


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